dailydatewithgod

It is difficult for us to get invested in something if we are not able to determine its purpose.  Students struggle with learning information they do not see as applicable.  Children fight back being asked to do something they deem as pointless.  Adults have the same feelings but they are not as obvious in their objections.  As grownups we learn to do things like not pay attention, distract ourselves while engaging it, tell ourselves to suck it up, and so on. In the training and education world one, a primary way to get buy-in from your audience is by focusing on the WIIFM (What’s In It For Me).  Once you are able to make a connection as to how the audience will apply what you are training them in, they have a reason to pay attention and participate. The misconception is that the WIIFM is always easy to figure out.  For most people at least part of what is determined as applicable to their lives is individual.  Just because we in our lives as certain roles (mother, father, friend, employee, lawyer, teacher, garbage worker, intellectual, spiritual, etc. ) in our lives and in a certain context (with our family, friends, at work, stuck in traffic, or at the grocery store) does not mean the whole of who we are has the same reason for participating. We may start out with an interest because we see how it is applicable to help us meet a goal, get something or make us look good.  What if we were to change the conversation and ask, how can I make this applicable to my heart?  What about this experience or learning has a deeper applicability than meets the eye?  How might I go about discovering it?  What might I find myself getting involved in that I previously disregarded as not applicable to me because I am moving from the courage of my heart?